About Us
Boots on the ground: A unique advantage

‍When you work with North Atlantic Inc. (NAI), you’ll soon see we’re unlike virtually any other frozen seafood supplier i the North American marketplace. We offer the advantage of experienced American executives leading operations at both our PT Bali Seafood International (BSI) subsidiary in Indonesia and at our US headquarters. Jerry Knecht, who founded NAI years ago and BSI in 2009, spearheads all sourcing operations and sustainability initiatives from our offices in Bali. Bill Stride, another seafood industry veteran, oversees all sales, marketing, logistics, and distribution functions stateside from the NAI offices in Portland, Maine. As a result, our customers benefit from important cultural insight and supply chain management from the source to the buyer. Our unique organizational structure — with “boots on the ground” at the source in South East Asia — creates accountability throughout the supply chain, delivering superior frozen wild-caught seafood to the US market.

Sustainability and social impact: Innovative model is changing the conversation

BSI has evolved to be a strategic sourcing office based in Bali. Leveraging the operating experience, deep relationships and cultural nuance of the region BSI has been able to secure the top 20% of wild-caught product coming from places like Indonesia, Vietnam, Sri Lanka, India, Thailand is constantly looking for supply partners who have an appetite to invest in equitable supply chains that top retailers in the US require. The relationship building is a long process with export-oriented countries. It takes time to demonstrate the value of investment and capacity building for our supply chain partners, but the results are astounding.

In 2019, company management evaluated the investment in production operations in Indonesia and decided a more influential/leadership-oriented structure fit better with our skill sets and core competency, as a result, we moved our vertically integrated production into a supply partnership where a local partner could better execute in the remote and rural locations we identified as having highest potential. This partnership is developing nicely. We now have ‘ground-truthed’ best practices to share across our proprietary supply chain engagements - and can help our partners navigate the complexities and trade-offs of commercial profitability and social impact/ecological requirements of the market with our best-in-class market intelligence position. 

Our unique market-informed fishery evolution model is changing the conversation about what fishery management can look like to achieve enduring gains in sustainability and lasting improvements in the livelihoods of fishers and their families — results that have proven to be elusive for many other participants in the development and social impact space until today.

We will gauge success through the following three benchmarks:

Efficient supply chains: direct access to premium markets driven by transparent traceability and fisheries management

Equitable supply chain engagement: job creation, fair treatment of labor and fishers, poverty alleviation, access to information, collective action, and most importantly, equitable distribution of profit are key to the long term viability of fisheries and their supply chains around the world. We periodically assess and make recommendations to each vendor of our areas of focus - and influence them to adopt the same areas as theirs.

Fisheries management: reliable data collection for real-time stock assessment, limited entry fisheries, and smart policy to drive healthy fisheries (gear selection, for example, is a top priority for us).