Supply Chain
We deliver fisheries supply chains and guide them toward sustainability



NAI and BSI had developed a position of authority because of our strong market links in the US (and the consumer preference and customer policy requirements that come with it) and the operational experience and wisdom coming from operating factories in Indonesia. The result is speaking from a place of authority and credibility when it comes to influencing the evolution of fisheries supply chains via our supply partners.

With this operating structure, NAI and BSI can accomplish far more in terms of moving more fisheries into FIPs and getting resource owners to engage communities on a far broader scale than could be accomplished with wholly-owned operations of the past.

The goal is a broader, more far-reaching engagement, our growth is therefore not limited by the construction of new sites and finding and training staff to work in remote locations, the talent pool in Asia is difficult to navigate and the top talents are groomed - mostly by our existing stable of partners.

We only work with suppliers who share similar goals and are like-minded about the value of accessing high-end markets and understand the investment required to qualify for such exports. From there, the relationship journey unfolds over time as we evaluate, map, design, and then execute plans to deliver fish to our market, together.

Where we can, we engage small-scale, dislocated fisheries in our supply chain. These fisheries are often abused by middle-men and the fishers/workers live in poor conditions under heavy debt to aggregators. One of our most successful engagements, with Probbolingo, Java, Indonesia based Intan Seafoods, has brought instruction (safe seafood handling/cold chain), education (basic household finance), and updated fishing gear to villagers in 20 villages around East Java. The result has been cutting out middlemen - delivering better profits to fishers and delivering better quality products to the receiving dock at Intan. This means beautiful fish delivered to our retail partners in the US. A win for everyone. Our market informed fisheries evolution model is particularly impactful in the small-scale context. This infographic helps explain why.